CHAP Hospitality Management (CHM) is the company behind XAYA — the brand, the standards, and the team that runs it. If you own a 3–4 star hotel in Thailand, there are two ways to fly the XAYA flag.
These are the reasons most owners start looking for a management partner in the first place.
International operators want 100+ rooms and fees that don't make sense for a boutique property. You're left out of the conversation entirely.
You have a business — or a life — outside the hotel. Rate changes, OTA disputes and staff schedules shouldn't need to be on your desk every day.
Owning a hotel was the goal. Running daily operations, chasing reviews and manually adjusting OTA rates was never part of the plan.
No hospitality background, and a management contract alone doesn't teach you the business. You need a partner who explains things, not just invoices you.
A snapshot of the kind of turnaround CHM's revenue management approach is built to deliver.
A mid-scale property with strong OTA presence but no real pricing strategy — rates set by gut feeling, heavy reliance on commission-paying channels, and almost no direct bookings.
Rebuilt the rate structure around real demand data, pushed a direct-booking incentive, re-balanced the OTA channel mix, and put a weekly review cadence in place so pricing decisions stopped being guesswork.
Meaningful, sustained growth in total revenue, RevPAR, and direct room revenue within the first year — with the gains holding, not just spiking for a season.
Illustrative example only, not tied to any specific property. Professional revenue management doesn't just reduce cost — over time, it builds asset value too, which matters at refinancing or resale.
Both paths run on the same brand standard, and both are backed by CHM — XAYA's owner and operator. Most owners start with Full Management and move to Affiliated once the hotel is running well.
Available for hotels of any size joining the XAYA brand for the first time.
Not sold as a standalone entry point — it's the next step after Full Management.
Whichever path you choose, every XAYA hotel is built and checked against the same five essentials — every year.
Pocket-spring comfort, true blackout, controllable temperature.
Correct logo, colors and signage — approved assets only.
Pre-arrival contact, fast check-in, respected privacy.
Fast wifi, hot water on demand, a shower that works.
Onboarding audit, then an annual scorecard — pass mark 80/100.
Tell us about your hotel and what you're hoping to get out of the brand.
Our team visits — or reviews remotely — to understand the asset and the market.
A management plan and fee structure built around your hotel's numbers.
Sign the HMA — brand standards, fees, and conversion responsibilities, spelled out.
Brand rollout, staff training, systems handover, and your onboarding audit.
“Beyond franchising — a revenue partnership that happens to include a brand.”
CHAP Hospitality Management (CHM) is a Thailand-based hotel management company. XAYA is CHM's own brand — built, owned and operated in-house, not licensed in from an international chain.
That means the team that sets the brand standard is the same team that runs the hotels day to day — no gap between what's promised on the website and what happens at the front desk.
CHM works with owners who want a proven system without losing the asset — you keep the hotel, CHM brings the brand, the standards, and the operating muscle to make it perform.
Share a few details and CHM's business development team will follow up — no obligation, just a conversation about whether XAYA is the right fit.